Same product, different versions. Dama Blanca’s DNA is composed by 100% of creativity. The packaging of Mountain Ale got multiple purpuses. not just a fancy bottle.
The sleever allowed of, first to protect the beer from UV rays and allowed us to use a transparent bottle! Yes a transpared one for people that were curious. We created a small game puting a “window” at the bottom of the bottle that allowed our clients to really see the colour of the beer.
Moutain Ale was an extremely elegant product, Normally you can remove or scratch the beer labels when the bottle is wet …. this was impossible with our design. It kept in place all the time.
And last idea but not least was to create a white canvas that we could “draw” what ever we wanted. And we started in 2018 this a second version of our packaging called “Elements Edition”.