It’s widelly know the close relation that have sports and beers. Practicing a sport is being part of a community and that means you will create some links around a table and for sure around a beer. That point was taken by Dama Blanca in the early days to create products with the bests ingredients that allowed sporty people to enjoy a very good beer and continue to practice their favorite sport the next morning.
Dama Blanca in 2018 had the idea to show their commitment with sport creating a new line of road cycling apparel. Elegant and very technical that allow athletes to improve their performances and wear a very good jersey for their rides. This line had to reflect the quality that the brand was putting all the efforts.